Plans & Allowances

Every ESC plan includes the full platform. The tiers differ in capacity, not capability.

	Starter	Growth	Pro	Enterprise
Price / month	$199	$399	$799	Custom
AI responses / month	2,000	10,000	40,000	Custom
AI agents	2	8	16	Unlimited
Custom domains	1	2	3	Unlimited
Knowledge storage	100 MB	500 MB	2 GB	Custom
Support response	2 business days	1 business day	4 business hours	1 business hour

No per-agent fees. Your monthly price covers your whole team.

Allowances are per helpdesk

This is worth being clear about, especially if you run more than one helpdesk.

Each helpdesk has its own allowances. Its own AI responses, its own agents, its own domains, its own knowledge storage. They are not pooled across your account. If one helpdesk exhausts its monthly AI responses, your other helpdesks are unaffected.

AI responses

One AI response = one genuine answer from your AI agent. Automatic acknowledgements and canned replies do not count against your allowance.

Your allowance reloads monthly and does not roll over. You can see usage on each helpdesk’s Overview and on your Billing page.

If a helpdesk runs out, its AI agents hand conversations to your human team instead of answering. Nothing breaks and nothing is lost – the helpdesk keeps running, tickets keep arriving, and your team keeps working them in the agent workspace. You simply lose the automatic answers until the allowance reloads.

Running out of AI responses

You have two options.

Upgrade the helpdesk to a larger plan, on AWS Marketplace. This raises its monthly allowance permanently. See Upgrading Your Plan.

Or buy a one-time AI response pack. These are optional top-ups, bought from the Plans & Billing page in your portal:

Pack	Price	Per response
5,000 responses	$250	$0.0500
20,000 responses	$700	$0.0350
50,000 responses	$1,250	$0.0250

Never expire. Unused responses stay on the helpdesk indefinitely.
Used only after that month’s plan allowance is spent. Your plan allowance always goes first, so a top-up is never wasted.
Applied to one helpdesk. You choose which.
Paid by card, in the portal. This is a one-time purchase and is not part of your AWS subscription – your subscription and your AWS billing are unaffected.

Which should you choose? If you’re consistently running out, upgrade – the monthly allowance is far better value. Top-up packs are for one-off spikes: a product launch, a busy season, an incident.

Additional helpdesks

You are not limited to one helpdesk. From the Plans & Billing page, Buy a New Instance on any tier to add another – useful if you run several brands, or if you’re an agency deploying a helpdesk per client.

Each additional helpdesk is purchased through AWS Marketplace and appears on your AWS bill. Each is fully independent: its own dedicated instance, its own domain, its own branding, its own AI agents, its own knowledge base, and its own allowances. They do not share data.

You can mix tiers freely – a Growth helpdesk for one brand and a Starter for another.

The other limits

AI agents – the roster limit for that helpdesk. Upgrading expands it automatically.
Custom domains – how many domains you can point at that helpdesk.
Knowledge storage – the total size of documents uploaded to that helpdesk. A live meter on the Knowledge tab shows where you stand.

Enterprise

If your volumes, your structure, or your contractual requirements don’t fit the published tiers, Enterprise is available via private offer on AWS Marketplace. Contact [email protected].